I often find a business or organisation’s real value is articulated brilliantly in the boardroom, but less so in the marketing output that’s supposed to sell it. That’s where I can make a difference – by seeing the value that’s often missed and ensuring it’s articulated in a way that’s meaningful to your customers.

But it’s hard to address a problem you may not realise exists. That’s why I developed the Commercial Impact Review – designed specifically for small businesses and non-profits.

I work with founders and leadership teams to take an independent look at strategy, positioning and marketing, identifying where greater clarity and stronger customer engagement could translate into better commercial outcomes.