My leadership qualities were honed as Managing Director of an SME marketing agency where I gained valuable board experience, developing corporate strategy, overseeing operational procedures and people, and driving revenue growth.

I love getting under the skin of small businesses, helping them to articulate their proposition clearly and get them noticed.

But I’ve also played a pivotal role in devising award-winning strategies and campaigns for leading brands including SSE, Lloyds Banking Group, Tennent’s Lager and Standard Life, as well as working on global events including the London 2012 Olympics, EURO 2020 and COP26.

This blend of experience allows me to appreciate the big picture and how effective marketing can be the catalyst to achieve strategic business goals.